Vision
Vision
Vision
We find order in chaos
The Golden Mean - "Phi", is a rule derived by the examination of measurements from a range of perspectives with a view to distill the harmonizing characteristics, eliminating the noise and finding order in a chaos. Our belief embodies the essence of PhiMetrics. We believe that to be leaders in a business, every organization must be better equipped to examining data, viewed from the lens of a customer, and commit to pursuing its measurement and improvement. That alone, is the prerequisite to better predictions and by default sustained leadership. In this information-age, there is no dearth of data or of measurement. Every leading company across the world today tracks, monitors and reports performance metrics.


We map the customer's journey - the reality of their experience
Often we seek data to build the story we want to read with an ending we'd like to hear. While the information and analytics may lead to precision in our forecasts, they can often masquerade as accurate predictions of the future. We believe that reality is a matter of perspective. Measuring signals are only true predictors if they are the 'right' signals and we know exactly what noises are causing the distraction. Discovering new ideas is often a matter of adjusting the lens and PhiMetrics seeks to measure objective 'reality' as it is sought by consumers so you can invest in driving immediate impact on your customer's experience


We help you align your journey with them - with a continuous pursuit towards enhancing accuracy in insights.
Measurements and improvements are but a means to an end. Excellence in customer experience is a continuous quest and we believe that sustainability in analytics and accuracy in insights is key to enabling you to make your customer's journey yours.